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CÉLINE DE AZEVEDO, COLOUR DESIGNER AT CIN
"The colour white gives us a sense of tranquillity. Perhaps this is one of the reasons why it is the most widely used colour in decoration. But choosing the ideal shade of white can be a complex, even painful process for those who want to paint a wall in a room, a living room or a ceiling. CIN's new Perfect White is born from a desire to give consumers more confidence in making that choice."